Editorial guidelines.

Your press release should:

• Be timely, relevant and interesting to journalists, media outlets and readers.
• Announce significant company developments, products, partnerships, events, awards or milestones.
• Avoid purely promotional or sales-oriented content that lacks news value.

We prioritize informative, educational or newsworthy content that provides genuine value to our audience.

• All information must be factual and verifiable.
• Avoid exaggerations, false claims or misleading statements.
• Ensure all statistics, quotes and data are accurate and properly sourced.

Writing standards

• Write in a professional, clear and concise manner.
• Use neutral language — avoid offensive, inflammatory or discriminatory content.
• Minimize jargon or overly technical language unless relevant to your audience.

Required structure

• Headline: clear, informative and engaging.
• Dateline: city, state and date of release (e.g., AUSTIN, Texas, March 4, 2026).
• Body: organized in inverted-pyramid format — most important information first.
• Contact: include at least one media contact.

• Preferred length: 300–800 words. Longer releases may be accepted if they have significant news value.
• Use clear headings and paragraphs for easy readability.
• Use standard fonts and avoid excessive formatting, colors or graphics that may affect readability.
• Images, logos and videos should be high-resolution and relevant to the press release.

Send Your Release does not accept press releases containing:

• Defamatory, abusive, obscene or offensive content.
• Discriminatory language, hate speech or illegal material.
• False or misleading information, including fake reviews or testimonials.
• Unauthorized copyrighted or third-party content.
• Political lobbying, fundraising requests or unrelated advertisements.

• Our editorial team reviews every submission for quality, clarity and compliance.
• We may edit headlines, formatting or minor errors to improve readability and SEO performance.
• We may contact submitters for additional information or clarification.
• Review time: typically 24–48 hours.

• You must own or be licensed to use all images, logos and multimedia content.
• Provide appropriate captions and credits for images where required.
• Send Your Release reserves the right to remove or reject content that violates copyright or licensing terms.

• Include relevant keywords naturally throughout your release for better search visibility.
• Use clear and descriptive titles for optimal SEO performance.
• Avoid keyword stuffing and unnatural phrasing — readability comes first.

Submitters are responsible for ensuring their content complies with all applicable laws, including the FTC Act and FTC guidance on endorsements and testimonials, privacy regulations and intellectual property laws. Publicly traded companies remain responsible for their own SEC disclosure obligations.

Send Your Release accepts no legal liability for any legal issues arising from content you submit.

• Start with the most important information first.
• Keep sentences and paragraphs concise.
• Include quotes to add authenticity and human interest.
• End with a company boilerplate describing your organization.

Following these practices increases your chances of media pickup, audience engagement and online visibility.

Questions about these guidelines or need help with your press release? Email our editorial team at [email protected].